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Competitor watch · ranked moves

Know what competitors charge.
Know what to do next.

MarginShield watches your market, ranks the price moves that matter, and tells you whether to match, hold, bundle, promote, or walk away — and proves it won't cost you margin.

Talk to usSee how it works
Built in Australia for retail teams
Market move · 14 min ago
Pool shop · AU
Competitor move
“Bunnings just undercut you on pool salt.”
Pool Salt 20kg
Bunnings $10.90 · You $12.99 · gap $2.09
MarginShield scan complete
4 signals
Watchtower · Evidence
  • Bunnings dropped Pool Salt 20kg to $10.90 — seen 14 min ago, confidence 93%.
  • Matching $10.90 one-for-one drops margin to 13.5% — under your 22.0% floor.
  • Safe floor price is $12.11 — anything below breaches margin.
  • 2-for-$22.00 bundle with test strips holds basket margin at 30.9%.
MarginShield recommendation
Bundle
Bundle deal
2-for-$22.00
Basket margin
30.9%
Margin floor
22.0%
Vs one-for-one match
13.5%
+ test stripsmargin-safewon't match below $12.11trace · 4 sources
Today · ranked move
One platform. The whole margin ladder.

Built for everyone who touches the price tag.

MarginShield is one tenant, one truth, and five jobs to do. Pick yours.

Pick the role that's closest to yours

For Store

Counter-side decisions, in seconds, with the rebate intact.

A customer pulls out a phone and shows JB Hi-Fi's price. You have 60 seconds before they walk. MarginShield tells you exactly how far you can move — and which attach turns a margin breach back into a basket win.

Decision Desk · counter view
live

Sub-2-second recommendation. Voice-confirmed prices. Approval baked in.

  • Move within range
    Live safe-discount floor by SKU
  • Attach to recover
    Bundle suggestions that protect basket margin
  • One-tap approval
    Manager sign-off on the same screen
The What-If demo

Play with a real decision. Watch the margin move live.

This isn’t a video. The deterministic pricing engine runs in your browser against a real AU electronics catalog. Pick a scenario; the basket margin, recommendation, and approval flag recompute.

Scenario
Counter + bundle warranty
Partial match
Counter at $2,329 with wall-mount + 5-yr care plan attached.
Basket margin
32.5%
Counter price
$2,329
Walk-away risk
High
Margin $
$963
Safe floor
$2,226
Approval
Inside policy
Basket margin is 32.5%; make a controlled counter-offer rather than overmatching.
Calculation trace
  • Sell (basket)$2,967
  • Cost− $2,149
  • Fees (payments)− $28
  • Supplier rebate+ $83
  • Funding / commission+ $90
  • Margin$963 · 32.5%
Evidence chips
floor 18%rebate $83funding $35Voice best-price check confirmed movement on exact model.12 observed best-price checks suggest 9.0% movement.
Powered by @marginshield/pricing — the same deterministic engine that runs in production.
How MarginShield works

Seven modules. One source of margin truth.

Start with whichever module solves today’s pain. The others slot in without re-integration — same tenant, same trace, same engine.

Module 01

Market Intelligence

Watchtower for competitor moves.

  • Matched competitor prices with source evidence
  • Priority lines re-read about every 4 hours, the rest about daily
  • Stock + promo signals attached to every observation
Watchtower
  • JB Hi-Fi · $2,169 · source linked
  • Good Guys · $1,749 promo · web
  • Appliance Central · $1,139 · low stock
Module 02

Margin Engine

Deterministic true-margin math.

  • Invoice + landed + rebate + funding in one trace
  • Per-SKU safe-discount floor, computed live
  • Pure function — same answer client + server
Margin trace
  • sell $2,329
  • − cost $1,916 / + rebate $83 / + funding $35
  • margin $498 · 21.4% · floor 18% ✓
Module 03

Decision Desk

Counter-side decisions in seconds.

  • Single screen: signal + scan + recommendation
  • Manager-approval routed by policy
  • Every decision recorded in the register
Decision
  • Counter $2,329 · bundle warranty
  • Walk-away risk: low
  • Auto-approve
Module 04

Quote Builder

Model the whole basket before you commit.

  • Multi-line baskets, priced line by line
  • Basket margin computed line by line
  • Below-floor lines flagged live, on screen
Quote Builder
  • TV X9 + wall-mount + care plan
  • Basket margin 21.4% · floor 18% ✓
  • 2 lines · $2,731 · inside policy
Module 06

Governance & Audit

Decisions are evidence, not opinions.

  • Immutable append-only decision register
  • Calculation trace pinned to every override
  • Role-based approval chains
Decision register
  • 12:04 · approve · X9 @ $2,329
  • 11:52 · override · floor breach · MgrK
  • 11:31 · auto-decline · X9 @ $2,169
Module 07

Co-pilot

AI explains. Code calculates.

  • Ask in plain English; get a margin-safe answer
  • Citations to source rows, never hallucinated math
  • Drafts deal memos, never approves a deal
Co-pilot
  • “What's safe to do on the X9?”
  • → counter $2,329, attach warranty.
  • Confidence high. 7 sources.

Built so the audit is the easy part.

Calculation trace

Every margin number sources to invoice + rebate + funding + attach. Nothing is rolled up without showing how. Auditor-ready out of the box.

Decision register

Every approve, override, and decline lands in an immutable append-only ledger with the calc trace pinned. Reconstruct any decision in seconds.

Multi-tenant by construction

Every tenant's catalog, costs, and decisions are isolated by default — your data stays in your tenant. Buying-group clean-room aggregation (members share signal, never each other's retail prices) is on the enterprise roadmap.

Know what competitors charge. Know what to do next.

Plug MarginShield into your catalog this morning and see your first ranked move — match, hold, bundle, promote, or walk away — before lunch. The margin math is shown, never guessed.

Talk to usSee how it works
Australian-built · multi-tenant by default · your data stays in your tenant